Six months of market research compressed into six weeks.
An established player in electron microscopy wanted to enter the semiconductor equipment market. There was no systematic approach to identifying prospects, and market research was ad hoc — slow, expensive and based on trade-show conversations.
Six months of market research compressed into six weeks. The analysis revealed that most target prospects already used competing platforms — reframing the strategy from market adoption to competitive displacement, with an 18-month additional revenue roadmap.
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